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All businesses want to do well, but can they also do good? Lloyd Field says yes, and moreover, no business can afford to focus simply on "on doing well." Increasingly, public assessment of a business's worth must take into account its consideration of shared human values. That doesn't mean a business can't or should not compete; it means that investing in efforts to build a better society can, on many levels, be an asset. In this book, Field lays out the guidelines for putting social responsibility, both corporate and individual, into practice without sacrificing profits. Drawing from traditional Buddhist teachings, Field shows how, with attention to ethics, skillful means, and corporate responsibility, entrepreneurs and decision-makers can achieve new levels of happiness and security both inside the company and out, while acting as a powerful force for positive global change.
Business and the Buddha: Doing Well by Doing Good, Lloyd Field, Wisdom Publications, Paperback, 2007, 212 Pages, $16.95
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Foreword
by The Dalai Lama
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ix
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Preface
by Master Hsing Yun
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xi
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Introduction: If the Buddha Were in the Boardroom
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1
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| Section 1 |
Symptom: Acknowledging the Problem
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11
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| Chapter 1 |
The Three Poisons What's Free about Free Enterprise?
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13
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| Chapter 2 |
Business Beyond Profit A Vision for the Future
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25
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| Section 2 |
Diagnosis: The Economics of Spirituality
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35
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| Chapter 3 |
What about Adam Smith?
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37
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| Chapter 4 |
The Growth Fetish Who Says Size Matters?
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47
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| Chapter 5 |
Everything's Local in the Global Economy
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59
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| Section 3 |
Prognosis The Middle Way to a Healthy Organization
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83
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| Chapter 6 |
Buddhist Building Blocks Dharma, Karma, and the Four Noble Truths
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85
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| Chapter 7 |
Eight Is Enough The Guiding Principles of the Noble Eightfold Path
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91
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| Chapter 8 |
What Price the Buddha? Buddhism, Economics, and the Interconnected World
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109
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| Chapter 9 |
Moving Beyond the Bottom Line Buddhist Ethics and Business
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127
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| Chapter 10 |
The Healthy Organization
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135
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| Section 4 |
Prescription: Walking the Path
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149
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| Chapter 11 |
Measuring Success The Transition to Compassion
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151
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| Chapter 12 |
Invite the Buddha to Your Board Meeting Changing Your World, Your Workplace, and Yourself
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161
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Afterword
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177
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| Appendix I |
Summary of Suggestions for Initiating Positive Changes within Our Organizations
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181
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| Appendix II |
Exercises for Individual Inquiry
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185
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| Appendix III |
The Practice: Mindfulness of Breathing with Relaxation
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189
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Glossary of Buddhist Terms
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193
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Further Reading
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197
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Acknowledgments
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203
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Index
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205
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About the Author
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213
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